Hyundai introduces battery subscription model for CRETA Electric

Hyundai Motor India Limited (HMIL) has introduced a Battery-as-a-Service (BaaS) ownership model for the Hyundai CRETA Electric, lowering the vehicle’s upfront acquisition cost and making electric mobility more accessible to customers.

Under the new model, the CRETA Electric is now available at an introductory price of 10.99 lakh (ex-showroom), while customers can opt for battery usage through a subscription plan with an EMI starting at 3.9 per kilometre.

The company said the BaaS model is aimed at addressing one of the biggest barriers to EV adoption—the high initial purchase cost—by separating the cost of the battery from the vehicle.

Alongside the new ownership model, Hyundai has also upgraded the CRETA Electric with an integrated side foot step for easier entry and exit, while Home Charger (HC) variants will now be equipped with a 7.4 kW wall box charger to offer a more convenient home charging solution.

Hyundai Motor India Managing Director and CEO Tarun Garg said the company is committed to making electric mobility more affordable and customer-centric.

“The introduction of Battery-as-a-Service for the Hyundai CRETA Electric is a transformational step towards democratizing electric mobility in India. By reducing the initial acquisition cost and offering flexible battery rental plans, we aim to enable more customers to confidently transition to EVs,” he said.

The CRETA Electric is offered with two battery options—51.4 kWh and 42 kWh—and delivers an ARAI-certified driving range of up to 510 kilometres. Key features include DC fast charging that charges the battery from 10 to 80 per cent in 39 minutes, Level 2 ADAS, Vehicle-to-Load (V2L) technology, Digital Key, Single Pedal Drive, an eight-year/1.6 lakh km battery warranty and 0-100 kmph acceleration in 7.9 seconds for the long-range variant.

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