ITC is set to introduce a premium sugar-free cola with the chairman and managing director Sanjiv Puri said the company will continue to augment its beverages business with new flavours, variants and pack sizes.
“Growth will be driven across ecommerce, modern trade and traditional channels. It is a large beverage market, and our focus will be more on the premium end,” he said, as reported by ET.
The sales of sugar-free beverages have been growing at the fastest pace across both carbonated and non-carbonated drinks as consumers increasingly shift towards healthier options.
Varun Beverages has recently reported 63% of consolidated sales volume in the March quarter from low- and no-sugar beverages.
ITC has also launched B Natural beverage portfolio, the Coconut Cola drink is made with tender coconut water. The company is initially retailing it through quick commerce platforms as a pilot before a wider rollout, targeting the country’s fastest-growing diet cola segment.
As per the reports, ITC has priced its cola at Rs 60 for a 250-ml can.
On the other hand, there is a 300-ml can of Diet Coke or Pepsi Black Zero Sugar that costs Rs 40. There are also Rs 10 and Rs 20 packs in select markets and channels.
Recently, (RIL) has also shared its expansion plans for fast-moving consumer goods (FMCG) business which will be the key growth engine for the group over the next decade.
In its annual report, Reliance said RCPL expects its revenues to grow multifold by 2030. The company aspires to emerge as one of the leading global branded consumer products companies.
Reliance’s Campa brand has emerged as the most important pillar of this strategy as the company said Campa crossed Rs 4,700 crore in gross sales in FY26 and became India’s fourth-largest carbonated soft drinks brand by March 2026.