New Delhi: Spotify has revamped its Premium subscription in India, dividing it into three broad levels and moving costs upwards to customers who demand the full experience. The new pricing with the updated plan, which begins at Rs 139 and reaches a high of Rs 299 per month, offers greater options but also more disintegration. What used to be a single-user plan of Rs 139 has technically been substituted by the Standard Rs 199 and a high-end Platinum plan of Rs 299, in which Spotify has secured its latest AI and high-quality audio functionalities.
This is limited to new users, at least in the short run, since Spotify does not upgrade current subscribers to new plans and rates. The firm has started to implement associated pricing in Indonesia, Saudi Arabia, South Africa, and the UAE, which is an indication of a bigger change in how the company intends to divide the listeners. Spotify claims that the new model is meant to attract all sorts of users, including casual listeners and audiophiles who want lossless sound and AI-assisted features.
Premium Lite: The stripped-down entry plan
Premium Lite begins at Rs 139/month. It provides no advertisement plays of 160 kbps but loses offline downloading. This is more or less a bare-bones version of the old Premium plan.
Premium Standard: The everyday listener’s plan
Premium Standard, at Rs 199, replenishes offline downloads and increases audio quality to 320 kbps. It includes the features that the majority of the subscribers find to be crucial. A student plan of Rs 99 will have the same benefits but at a lesser price.
Premium Platinum: The expensive upgrade
The Rs 299 platinum level marks the launch of lossless streaming of audio in India. It also opens Spotify AI DJ, AI-based playlist generation, and works with professional DJ software, such as rekordbox and Serato. The plan is also beneficial in the support of two additional household accounts.
Spotify claims the move is aimed at the regions with high growth potential. The updated plans will be shown to new users instantly, and current subscribers will have an option to upgrade at their own will. The company anticipates that the listeners will be divided into definite categories: some prefer to listen to music with no ads, others need an offline option, and some are people who are willing to spend more money on the premium-tier audio and AI elements.