The buzz around Chennai Love Story is growing stronger with each passing day.
Producers SKN and Sai Rajesh, who are known for promoting content-driven films with strong emotion, are making sure this film gets a grand musical build-up before release.
The makers are now planning the launch of the third single, Jigithara, in Tirupati on a massive scale. Instead of treating it like a regular song release, they are turning it into a big public event.
At a time when most songs are simply dropped online and forgotten within a few days, SKN and Sai Rajesh are following a different strategy. They are giving every song special attention and making each release look like a celebration.
The Tirupati Musical Fest is expected to draw a large crowd of fans and music lovers. The event is likely to create strong buzz for the film well before its theatrical release.
A major reason for the excitement is Mani Sharma’s music.
The veteran composer has already delivered two impressive songs, Guruthundha and Vadhalane, which have connected well with listeners.
Both tracks are being played repeatedly and have added strong value to the film’s promotions.
Now, all eyes are on Jigithara. Industry circles believe this song could further boost the album and become another popular track from Chennai Love Story.
The SKN-Sai Rajesh combination has once again shown its strong understanding of audience pulse. Their promotional strategy is being appreciated in film circles, as every poster, teaser and song launch is adding to the curiosity around the movie.
With its music creating the right noise and promotions being planned aggressively, Chennai Love Story is slowly turning into one of the most talked-about upcoming releases.