Priyanka Chopra Jonas has been named the newest global ambassador for Rolex, becoming only the second Indian after Vijay Amritraj to represent the luxury Swiss watchmaker.
In announcing the partnership, Rolex described Chopra Jonas as a multi-hyphenate talent whose influence extends beyond entertainment.
Reports suggest her manager, Anjula Acharia, played a key role in turning an India-focused campaign into a global Rolex partnership.