New Delhi: The first five games of the recorded 65 million views on YouTube, reaching 52 million viewers in the opening week.
The ISL 2026-27 kicked off with a double header, with Bengaluru FC taking on Sporting Club Delhi.
The match generated 8.9 million views on YouTube, with peak concurrent viewership on the English feed reaching 85,277 viewers. Inter Kashi’s clash against Kerala Blasters attracted the highest peak concurrent viewership of 349,073 viewers on the English feed.
In comparison, the match between NorthEast United FC and Mohun Bagan Super Giant topped the charts on the Hindi feed with 100,660 viewers. Meanwhile, the same game emerged as the most-watched fixture in the English feed, registering 17 million views. The match also attracted the highest viewership on the Hindi feed, highlighting the importance of multilingual content among football fans across the country.
ISL’s digital engagement also got a boost during the first week, with games generating 16.8 million engaged views, while the official YouTube channel added 120,000 new subscribers, taking its count to 2.7 million. In addition, fans also generated 1.6 million live interactions across five games through chat messages and reactions. All ISL matches are streamed live on YouTube and are available to watch for free.
More action in matchweek 2
Matchweek 2 of ISL 2026-27 will kick off on 16 October with Mohun Bagan Super Giants taking on Sporting Club Delhi at the JLN Stadium at 7:30 PM (IST). There will be two games on October 17, with Inter Kashi squaring off against Odisha FC at 5:00 PM (IST) at the Balewadi Stadium, Pune.
Bengaluru DC will then host Chennaiyin FC at the Sree Kanteerava Stadium at 7:30 PM (IST). Churchill Brothers will host East Bengal at 5:00 PM (IST) on October 18, and NorthEast United FC will take on Kerala Blasters FC at 7:30 PM (IST) at the Sarusajai Stadium. Matchweek 2 will end with Punjab FC hosting Mumbai City FC at 7:30 pm IST at the JLN Stadium on 19 October.