The makers of Ramayana are leaving no stone unturned to keep the film in the news and maintain its massive buzz. The other day, they made headlines by bringing global YouTube star MrBeast to a promotional event for the film.
MrBeast is one of the biggest and highest-earning creators in the world, with a massive global following. His appearance at the Ramayana event quickly became a talking point across social media and even attracted attention from international audiences.
The scale of the promotional campaign has also surprised many, with the makers reportedly spending heavily to create global visibility. Their strategy appears clear: take Ramayana beyond the Indian market and introduce the film to a much wider audience.
With its massive scale, star cast, and global ambitions, the makers are clearly treating Ramayana as more than just another Indian release.