The makers of the much-awaited epic have marked Ganesh Chaturthi by opening the next phase of the film’s promotional campaign. A new poster featuring Ranbir Kapoor as Lord Ram and Sai Pallavi as Sita has been unveiled along with a glimpse of the film’s music. The image shows the two characters seated beside a river, with Ram placing a flower in Sita’s hair.
The makers described the moment as a celebration of the enduring bond between Ram and Sita. The poster and music preview were shared through the World of Ramayana’s official YouTube and Instagram platforms.
Fans expected the first song to arrive
The announcement had already created considerable curiosity among followers of the project. A post shared the previous night said that the film’s “musical journey” would begin on Ganesh Chaturthi with a new glimpse of Ram and Sita.
Many fans interpreted the announcement as a sign that the first full song would be released. Instead, the makers chose to introduce the musical campaign with a poster and a short preview of the music.
That means the complete song is still awaited. However, the latest release confirms that music will now become an important part of the film’s promotional rollout, with more material expected as the project moves closer to its eventual release.
New poster draws strong social media response
The Ram-Sita image quickly became a talking point among fans on social media. Several users praised the visual presentation, while others particularly appreciated Sai Pallavi’s appearance as Sita.
Some comments described the poster as emotional and visually striking. Others highlighted what they considered a natural presentation of the characters, with several viewers saying that the image had already increased their anticipation for the song.
The reaction also showed that the film’s casting and visual interpretation of the Ramayana continue to attract close attention from audiences.
AR Rahman leads the musical team
The music for the Ranbir Kapoor and Sai Pallavi starrer has been composed by A.R. Rahman. The lyrics for the first song have been written by poet and writer Dr Kumar Vishwas.
The makers had previously revealed that the song would feature the voices of Shreya Ghoshal and Arijit Singh. Their involvement has added another layer of anticipation around the first complete musical release from the film.
With the music campaign now underway, the makers appear to be gradually revealing different aspects of the project rather than releasing all major material at once.
Nitesh Tiwari directs the ambitious project
Ramayana is being produced by Namit Malhotra, with Nitesh Tiwari serving as director. Ranbir Kapoor plays Lord Ram, while Sai Pallavi portrays Sita. The project also features several prominent actors in important roles, with further details about the ensemble having emerged during its development.
The production has attracted attention for its scale, particularly its visual effects work. DNEG is associated with the film’s VFX, while Sony Pictures has taken on global distribution responsibilities.
Film positioned as a major Indian production
The project has been described as one of the most expensive films ever produced in Indian cinema, reflecting the scale of its production and visual ambitions.
The makers are expected to continue unveiling elements of the film’s music and promotional material in stages. With the festive season approaching, the latest Ram-Sita poster and music glimpse provide the first clear indication that the promotional campaign is moving into a more active phase.
For audiences waiting to see how the epic is brought to the screen, the musical rollout offers another early look at the tone and presentation being developed for the film.