Music maestro A.R. Rahman has called for a more positive representation of Kashmir in Bollywood films. Speaking at the Jammu and Kashmir International Film Festival, he urged filmmakers to focus on the valley’s natural beauty and peaceful aspects rather than its history of violence.
During a media interaction, Rahman emphasized the role of cinema in showcasing Kashmir’s scenic landscapes. When asked if Bollywood should use Kashmir more as a filming location, the National Award-winning artist replied that the industry should highlight the region’s tranquility and charm.
He stated, “This is a wonderful idea. I believe this should happen now. They should bring out the beauty and peace, seeing nature as a positive aspect, rather than talking about violence or the past. The past is gone, and the future is bright.”
Rahman added that the stunning vistas and serene atmosphere of Kashmir make it an ideal destination for filmmakers and artists seeking inspiration. He expressed appreciation for the film festival, stating, “Kashmir is a beautiful place blessed by God. Therefore, organizing an international film festival here is commendable, allowing everyone to witness the beauty and hospitality of the Kashmiri people.”
On his current visit to Kashmir, Rahman shared that he was there for an advertisement shoot, saying, “I am here for an advertisement. I will let you know what it is. We enjoyed shooting the ad, and we have just completed it.”
The Oscar-winning composer hinted at future collaborations in Kashmir, including the possibility of live performances. “We have some plans, and we are in discussions. Hopefully, I can come here to perform,” he said.
Highlighting the rich tradition of Kashmiri folk and classical music, Rahman expressed his desire to work with local artists and explore the region’s musical talent. Reflecting on his previous connection with Kashmir during the film “Rockstar,” he recalled recording traditional folk songs sung by local women for the movie.
“I think it’s a great suggestion, and I would love to do that. I came here for ‘Rockstar,’” he said. “I recorded women singing folk songs, which we used in ‘Rockstar.’ We want to come here and do more work.”
Tapping into the cultural richness of Kashmir, Rahman’s vision aims to reshape how the valley is portrayed in cinema, fostering a narrative of beauty and peace.