The Board of Control for Cricket in India (BCCI) has announced three new associate sponsors for India’s home cricket season. ChatGPT, SBI Life and Campa have joined the BCCI as associate partners for the next two seasons.
The three deals are worth more than ₹130 crore, which is 44% higher than the value of the previous sponsorship cycle. The partnerships will run until March 2028 and will start with India’s upcoming home series against the West Indies. The new deals show the growing value of Indian cricket for brands across different industries. ChatGPT’s inclusion is also notable as it marks the entry of an AI technology company into the BCCI’s associate sponsorship group. India’s 2026-27 home season will begin on October 27 with an ODI and T20I series against the West Indies. The team will then play Sri Lanka and Zimbabwe before the big five-Test series against Australia.
Which three brands have joined the BCCI?
The BCCI has announced Campa, SBI Life and ChatGPT as its new Associate Partners for India Home Cricket. The partnerships cover three different sectors beverages, insurance and AI technology. According to the BCCI, the three brands have signed deals for two seasons. The partnership will continue from the West Indies series until March 2028.
How much are the new BCCI sponsorship deals worth?
The three sponsorship deals have a combined value of more than ₹130 crore. The BCCI said this is a 44% increase compared to the previous sponsorship cycle. The rise shows how valuable India’s home cricket matches have become for companies looking to reach a large number of Indian cricket fans. The BCCI also said that the new partnerships will help brands connect with fans through India’s home cricket season.
Why is ChatGPT’s BCCI partnership important?
ChatGPT joining the BCCI’s sponsorship group is an interesting development because it brings an AI technology company closer to Indian cricket. The BCCI said the new partnerships bring together brands from different sectors and create new ways for companies to connect with cricket fans. Indian cricket has a huge audience across television, digital platforms and social media. This makes the team’s home matches an important platform for brands.
When will India’s new home season begin?
India’s 2026-27 home season will start on October 27 with a series against the West Indies. The two teams will play three ODIs and five T20Is. India will then host Sri Lanka in December before playing three ODIs against Zimbabwe at the start of the new year. The season will then move towards its biggest series.
When will India play Australia in the Border-Gavaskar Trophy?
India will host Australia in a five-Test series for the 2027 Border-Gavaskar Trophy. The series is scheduled to begin on January 21 and will run until March 3. It will be one of the biggest highlights of India’s home season and will give the BCCI another major opportunity to attract viewers and sponsors.
Has BCCI announced the title sponsor yet?
No, the BCCI is yet to announce the title sponsor for the upcoming home season. An announcement is expected soon. With three new associate sponsors already joining the BCCI and the value of these deals rising by 44%, the upcoming title sponsorship deal will also be closely watched.