Popular Indian content creator and comedian Nikunj Lotia, widely known as Be YouNick, has sparked fresh online chatter after delivering a sarcastic punchline directed at rapper and digital creator Santy Sharma. The moment occurs in the debut episode of Lotia’s comedy series, The Influencer Agency – Episode 01 – Pilot, where a discussion regarding talent management turns into a comedic highlight that viewers have widely interpreted as a tongue-in-cheek roast.
Be YouNick Takes a Dig at Santy Sharma?
In the premiere episode, the narrative revolves around a fictional talent management agency attempting to recruit high-profile content creators in India’s digital ecosystem. During a discussion detailing the operational struggles of signing top personalities, Be YouNick’s character admits that he cannot sign popular creator Harsh Rane, before questioning how he could possibly recruit stand-up comedian Samay Raina.
When a co-actor adds Santy Sharma to the list of unreachable creators they cannot sign, Be YouNick responds with a brief, dismissive question: “Who is Santy?” The simple delivery, paired with a deliberately sarcastic tone, instantly became the central punchline of the exchange.
Be YouNick Roasts Santy Sharma
Inside the Episode and Scene Details
The humour in the sketch relies on the contrast between Santy Sharma’s actual online visibility and the character’s pretend lack of awareness. By lumping Sharma’s name alongside established stars like Harsh Rane and Samay Raina, the fictional dialogue pokes fun at creator metrics, talent acquisition struggles, and perceived popularity within the influencer economy.
Although the scene does not explicitly frame the dialogue as an outright personal attack, and Lotia has not issued a statement confirming a personal dispute, audiences and social media users quickly clipped and shared the segment as a subtle dig.
Watch Episode 1 of ‘The Influencer Agency’:
Santy Sharma’s Rising Online Feuds and Reality Show Buzz
The unexpected reference comes at a time when Santy Sharma has been generating significant online visibility. The independent rapper has frequently surfaced in social media discussions due to his outspoken commentary, past controversies involving Khushi Mukherjee, his support for rapper Badshah during a music dispute, and his public campaign regarding the reservation system. Additionally, recent speculation linking Sharma as a potential contestant for Bigg Boss 20 has further amplified interest around his name.
While neither Be YouNick nor Santy Sharma has officially addressed the viral moment, the “Who is Santy?” punchline has inadvertently driven a fresh wave of public attention toward the rapper.