Mumbai: KALKI, a luxury occasion wear and bridal couture brand, has announced Ishaan Khatter and Janhvi Kapoor as the faces of Bride & Groom Couture ’26, marking a new chapter for its bridal and groom couture portfolio.
As brand ambassadors, Khatter and Kapoor will lead the campaign for KALKI’s latest bridal and groom collection and feature across the brand’s bridal and occasion-wear campaigns spanning its women’s and men’s lines.
The campaign brings together the two actors as representations of the modern Indian bride and groom — confident, expressive and rooted in tradition while embracing contemporary fashion.
The announcement comes with the unveiling of the campaign’s first look, featuring Khatter in a champagne ceremonial achkan and Kapoor in a rich maroon bridal lehenga. Photographed against a grand heritage backdrop, the campaign, titled Bride & Groom Couture ’26, blends traditional craftsmanship with contemporary design.
The Opening Chapter
The campaign opens with a visual dialogue between heritage and modernity. Khatter’s champagne ceremonial achkan is paired with Kapoor’s rich maroon bridal lehenga, setting the visual direction for the collection.
The first look offers a glimpse into KALKI’s approach to modern Indian celebration wear, combining craftsmanship, contemporary silhouettes and the spirit of celebration. Further chapters of the campaign will showcase additional expressions of the brand’s vision for the modern bride and groom.
The Modern Bride & Groom
KALKI said the choice of Khatter and Kapoor reflects a generation that embraces traditions while expressing individuality. Their personal styles and association with Indian craftsmanship are aligned with the brand’s vision of bringing heritage and contemporary fashion together.
“I’ve always believed that style says the most when it feels effortless and true to who you are. What I really appreciate about KALKI is the way it embraces tradition without feeling bound by it. Wearing these pieces felt natural, expressive and very much like myself. I’m excited to be part of a story that celebrates individuality while staying rooted in something timeless,” said Ishaan Khatter.
“For me, fashion has always been about how it makes you feel. What I love about KALKI is that every piece carries the beauty of our traditions while still feeling effortless and modern. There’s something so special about wearing an outfit that makes you feel graceful, beautiful and confident all at once. That’s exactly what this collection does for me, and I can’t wait for everyone to experience it,” said Janhvi Kapoor.
Bride & Groom Couture ’26
The campaign marks the beginning of Bride & Groom Couture ’26 with Chapter One: Love in Bloom, inspired by the sacred pheras and the moment when two lives come together through timeless vows.
The chapter explores the emotion and significance of the wedding ritual while presenting occasion dressing for the contemporary bride and groom through a modern design lens.
Designed as a complete couture wardrobe for the modern Indian wedding, Bride & Groom Couture ’26 spans ceremonies and celebrations, from bridal statements and contemporary menswear to occasion dressing.
The collection features clean lines, graceful movement, thoughtful layering and elevated styling, offering a contemporary interpretation of Indian couture.
Bride & Groom Couture ’26 is now available across KALKI’s stores and on the brand’s official website.